Lattice: Ecosystem Marketing Lead

Lattice is hiring a Remote Ecosystem Marketing Lead to own how the company turns its partner and integration ecosystem into a go-to-market (GTM) advantage. This role goes beyond traditional HR partnerships to build relationships and joint GTM motions with the broader AI and work-tech ecosystem—including platforms like OpenAI, Anthropic, Slack, and other integrated tools—to reach managers and functional leaders.

Key Responsibilities:

- Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations.

- Partner closely with Product and Integrations teams on features while owning how partner-enabled capabilities are positioned and brought to market.

- Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners.

- Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, customer advocacy, and sales enablement.

- Work with Sales and Field Marketing to activate partners through events, regional programs, and account-based opportunities.

- Identify and prioritize partners that create distribution, credibility, pipeline, and category leadership.

- Own partner-facing launch timing, marketplace distribution, and third-party marketplace presence.

- Represent Lattice at strategic partner events (virtual and in person) and lead commercial activations.

- Educate partners on integration capabilities, limitations, and dependencies in collaboration with Product, Engineering, and Product Marketing.

- Establish clear metrics for partner marketing programs to guide future investments.

About Lattice:

Lattice is a people success platform offering performance reviews, employee engagement surveys, real-time feedback, weekly check-ins, goal setting, and career planning for over 5,000+ customers globally, including brands like Loom, Robinhood, and Gusto.